Articles

Five Reasons Now is the Time to Start Your Home Staging Business

Thursday, December 1st, 2011

You have an eye for home decor and style, love helping people and are addicted to HGTV ! If you have been looking for an opportunity to turn these passions into a profitable business, home staging is the solution. The purpose of home staging is simple—to get the property sold! The goal is to make each property as appealing and welcoming as possible… so that …

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Home Staging 101: Are You Investing in Yourself?

Friday, November 18th, 2011

These days, financial concerns seem to dominate the news media as shaken investors look for safe options. International equity markets haven’t performed well over the last decade. Neither have other conventional options.

The fixation of the media on investment options recently brought an important question to my mind: how many home staging professionals are investing in their most valuable asset… themselves?

While investing into a mutual …

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Home Staging AND the Day of the Week You List Your House is Important – Choose Wisely!

Monday, October 31st, 2011

Everyone is familiar with the old adage of real estate – Location, Location, Location! Of course when you’re trying to buy a property, there are more issues to consider than just that one, such as price, size, condition and schools and amenities, proximity to major roads or public transport, age… the list goes on, and varies from buyer to buyer.

But what about the seller? Surely, …

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The Three Golden Rules of Niche Marketing

Wednesday, October 26th, 2011

Michael E. Porter, a professor at the Harvard Business School, is considered the leading authority on competitive advantage theory.  According to his work, one of the most important strategies in business is focus strategy, and niche marketing is one of the most important focus strategies there is.

‘Niche marketing’ is a phrase one hears a lot in business circles these days, but sometimes it can be …

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Save Money By Spending Money – Hire a Home Stager

Thursday, October 6th, 2011

This is not a typical discount or coupon deal. Many people who are in the market to sell their home are in dire straights with today’s saturated market and tightened credit qualifications. With real estate prices and market trends as they are, sellers run a serious risk of suffering a loss at the closing table, after long periods of time trying to sell their home. …

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Have You Become a Best-Price Consumer?

Monday, September 19th, 2011

Most everyone will have you believe that today’s consumers are looking for the cheapest price, in their search for securing the best bang for the buck. As many parts of the World are still struggling through an economic recession, budgets are squeezed tight and when many low price option stores are flourishing it seems rational to believe.
I would argue that value vs. price still has …

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The Yellow Brick Road to a Successful Home Sale

Thursday, September 8th, 2011

“Toto, I have a feeling we’re not in Kansas anymore.” Unfortunately, many people are clinging to the hope that our economy will return to pre-recession business. We’re uncomfortable with the competitive marketplace in which we are working, and we’d like for our jobs to get easier. The truth is, however, our current economic state has become the marketplace’s new “normal.” The quiet and comfortable surroundings …

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Successful Sales Start by Setting the Stage:

Friday, July 8th, 2011

At Aeromove®, we say that our business is about bringing you “everything that moves you.” It’s a catchy phrase, but for us, it also reflects our commitment to providing support for all your move-related needs. That is why it makes perfect sense that Canadian Staging Professionals™ has recently become an Aeromove partner.

Professional staging is fast becoming an integral part of the real estate scene. Consider …

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Everything is Green and It’s Not Even Spring!

Friday, July 8th, 2011

Have you noticed all of sudden how “Green” is in? Green everything, save the planet, save energy, save money, save your health, green your pet—just everything. AL Gore’s movie has really started something. Well, contrary to what “Kermit the Frog” said—apparently, it IS easier than you think, to be green.

Hippies and flower children of earlier times are today’s aging baby boomers but it must make …

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Changing the way real estate is sold

Friday, July 8th, 2011

‘Staging’ is a new niche service aimed at giving home vendors an edge in attracting the eye of the house-hunter and accomplish a sale By DON FRASER – Standard Staff

In the world of real estate, it’s not just about “location, location, location.”

A house-hunter’s first impressions can mean the difference between a home closing fast at a good price or languishing unsold for …

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The way you live in a home and the way you sell your house are two very different things!

Friday, July 8th, 2011

by Christine Rae
Port Dalhousie Peer – 15/08/2002

Your house is probably your largest asset, selling it can be one of the most important decisions in your life.

If you want to ensure your house sells fast and for top dollar you may consider a new idea… “Home Staging”,or “preparing a home for sale”.

When you list a house for sale it becomes a product. …

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Royal LePage poll finds house staging

Friday, July 8th, 2011

by Stephanie Kohls (stephanie@mcipr.com) and Daniela Ferri (daniela@mcipr.com)
- RoyalLePage.ca – 2002-03-01

CONTRARY TO BELIEFS, COSTS ARE LOW AND NEED IS HIGH

-Poll also finds 75% of Canadians classify their home décor as current and 45% call themselves pack rats-

TORONTO, March 10, 2005 – With the busy spring housing market right around the corner, Canadians are contemplating home improvements to help entice …

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Canada’s strong 3rd quarter is the thumbs up for New Canadian Franchise Company.

Friday, July 8th, 2011

A leading home staging company has the answer for economic woes in Canada

A recent CNN list ranked Home Stager as the #1 career choice on their “Seven emerging jobs poised for growth” list. Although this is a US list, Canadians are not far behind in recognizing the value in Home Staging. The recent downturn in the economy forced homeowners to strategically plan to market their …

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Not an interior decorator

Friday, July 8th, 2011

A modest bungalow on the tree-lined street of Lafonde Crescent has been on the market now for two months and has yet to receive an offer.

But property stylists Jackson West and Duncan Scott are confident that’s about to change very soon.

The pair, along with six of their students, descended upon the property for five hours last Thursday to transform …

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Earth Hour 2010 – Take a stand against climate change!

Friday, July 8th, 2011

Participate in Earth Hour 2010. On March 27 turn out your lights for one hour and voice your concern for the future of our planet. Go to EarthHourCanada.org to pledge your support today.

As a member of the Living Planet Community, you have already made a commitment to lighten your footprint on the planet all year long. We now ask you to share your leadership with …

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I am new to the Home Staging business. I had originally taken another Home Staging course and received their certification. However, my experience was very disappointing; my interaction with their staff was unsatisfactory, I was unable to communicate directly with a trainer and the course was limited. Follow-up and mentorship was non-existent. I really felt …

Hello Duncan and Christine, Just to let you know that attending the course as an alumni was interesting and informative. It was a real treat to sit back and listen (okay Duncan – not always listening after conducting a few consultations and showcasings. Thank you for the opportunity to sit back and absorb more …

Last year I enrolled in a staging program which was very widely advertised and cost a little less than the CSP 3 Day Course. You know that saying “You get what you pay for” ? Well I graduated from that program still feeling that I needed more information – in fact, a lot more, actually. …

Several weeks ago I had the pleasure of being a trainee in CSP’s intensive three-day staging training workshop with Nairn Friemann in New York City. Being an interior designer for 37 years, and practicing in both the residential and commercial areas, it is usually me who plays “teacher” rather than student. I must confess that …