For Realtors

Real Estate Professionals– Four Major Elements Affect A Sale – Condition, Location, Price and Staging.

As a Realtor providing staging services for your clients, you will:

  • sell your listings faster
  • ensure the highest possible return for your sellers investment
  • not leave money on the table
  • not reduce your commission
  • decrease marketing budget on each staged listing
  • earn a reputation of being a top sales Real Estate Professional
  • receive respect of other agents – they know your listings look great
  • receive referrals from satisfied clients

78% of a buyer’s decision about a house is already made before they actually see it – based on location and size; working with your client to make sure they really impact the areas outside and inside the house which affect first impressions is crucial.

A Certified Staging Professional™ can help!

Condition:
Staging goes beyond the usual list of repairs, clutter, decor and packing personal items; these will be discussed by a CSP® who has been trained to handle objections the homeowner may have to getting a home ready for sale. Stagers “kick it up a notch” – by broadening the appeal of the house to a wide array of potential buyers at the same time targeting to the most likely market using lifestyle selling techniques.

A stager is a third party who will discuss any challenges to the condition of the home. The Real Estate agent does not have to risk losing a listing by pointing out all the work that needs to be done. They have delegated that job to the stager.

Staging impacts the condition of a house; change the condition of the house you decrease the odds of showings without bids. Attracted buyers will be impressed by the way the house looks.

A staged house makes for beautiful photos. Beautiful Photos attract more buyers to showings; this means more offers and increasing the opportunity to sell the listing on the first round of marketing.

Price:
By enhancing the features of a home and changing the condition, even slightly overpriced homes have a better chance for selling at asking price. You are offsetting the price by increasing the value through the buyers eyes. Staging is about securing the equity in the property. Staging is not about inflating the price of a house – a well priced house with staging reduces the risk of offers being less than what you want.

A staged home sells faster and for more money. Real Estate agents receive maximum commission opportunity by not having to reduce the price and save money by not having to pay for a second and third wave in their marketing process.

Location:
Stagers don’t have magic wands! They can’t relocate the house to a more desirable neighbourhood… Stagers do create magic with the existing furniture it will give the competitive edge over the other homes in the area. It is easier to overlook the area, if the price and condition is excellent.

Also:
Real Estate agents who offer staging services as an added value for the client gain a competitive edge over other agents in their area. Staged properties sell for more money in a hot market and faster in a slow one. When marketing to homeowners Real Estate agents can use staging stats, testimonials, and photos to illustrate they go above and beyond other agents, with great results! Working with a stager you have a third party to defer objections to and help convince the home seller of the value of the service. The stager provides a detailed consultation, and then completes the work to fully stage the house. A Real Estate agent will have more time to invest on other aspects of getting the house sold. Even as busy as you are the homeowners will feel well taken care of.

The Bottom Line!

A CSP® will help solve a huge portion of the everyday challenges a Real Estate agent has while providing a value added service to stand out in the industry.


Other Home Staging Resources in this site:
Community Staging Weblog

Home Staging Trends Report

Recommended Books:
Home Staging For Dummies

   

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Hello Duncan and Christine, Just to let you know that attending the course as an alumni was interesting and informative. It was a real treat to sit back and listen (okay Duncan – not always listening after conducting a few consultations and showcasings. Thank you for the opportunity to sit back and absorb more …

I am new to the Home Staging business. I had originally taken another Home Staging course and received their certification. However, my experience was very disappointing; my interaction with their staff was unsatisfactory, I was unable to communicate directly with a trainer and the course was limited. Follow-up and mentorship was non-existent. I really felt …

Several weeks ago I had the pleasure of being a trainee in CSP’s intensive three-day staging training workshop with Nairn Friemann in New York City. Being an interior designer for 37 years, and practicing in both the residential and commercial areas, it is usually me who plays “teacher” rather than student. I must confess that …

I had heard great things about the organization by alumni as well as have had great discussions and assistance from Liz and Linda. They have always been there to answer any and all my questions, they are polite and super efficient. I enjoyed having Jackson West as the Trainer for our sessions. He was dynamic, …